Universal Sports/NBC to air BMX Supercross World Cups
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Print Universal Sports has partnered with Global SX Events to broadcast the 2011 UCI BMX Supercross World Cup. This partnership will include both live and taped coverage of the remaining World Cup events, including a stop in London, England that will air on NBC on August 21. This marks the first time since the 2008 Beijing Olympic Games that BMX racing will be available live to U.S. television fans.
Arielle Martin is one of several American BMX Superstars set to contest both the London and Chula Vista events.The UCI BMX Supercross World Cup is the premiere BMX racing series in the world, showcasing the very best riders on the most demanding and spectacular BMX Supercross tracks ever build. The World Cup is the main qualification events for the 2012 London Olympic Games. Fans will get a preview of the official 2012 Olympic track from London on August 21on NBC. This event will serve as the only opportunity for BMX athletes to compete on the Olympic track before the London Games.
“I’m excited about this agreement with Universal Sports and NBC, enabling us to bring BMX and the UCI BMX Supercross World Cup to wider TV audience in United States,” says Johan Lindstrom, CEO of Global SX Events managing the UCI BMX Supercross World Cup. “Many Americans grew up riding a BMX bike and this will certainly be something they will enjoy watching on TV.”
“BMX Supercross is thrilling and exciting programming for Universal Sports,” said Perkins Miller, COO of Universal Sports. “The remaining races on the schedule will feature all of the top BMX athletes as they race towards the 2012 Olympic Games.”
Television Broadcast Schedule
London, England
August 21
3:30 PM ET
NBC
Chula Vista, California
October 1
7:00 PM ET
Universal Sports
Arielle Martin is one of several American BMX Superstars set to contest both the London and Chula Vista events.
“I’m excited about this agreement with Universal Sports and NBC, enabling us to bring BMX and the UCI BMX Supercross World Cup to wider TV audience in United States,” says Johan Lindstrom, CEO of Global SX Events managing the UCI BMX Supercross World Cup. “Many Americans grew up riding a BMX bike and this will certainly be something they will enjoy watching on TV.”
“BMX Supercross is thrilling and exciting programming for Universal Sports,” said Perkins Miller, COO of Universal Sports. “The remaining races on the schedule will feature all of the top BMX athletes as they race towards the 2012 Olympic Games.”
Television Broadcast Schedule
London, England
August 21
3:30 PM ET
NBC
Chula Vista, California
October 1
7:00 PM ET
Universal Sports
This Article Published August 1, 2011 For more information contact:
