LA Call Minutes- 5.25.16

LA call – Wednesday, May 25^th

Stefanie Larson- USAC- Thank you all for joining us on the call today. We have a packed agenda so we’ll jump right in. First I would like to bring Jeffrey Hansen in for a membership update.

Jeffrey Hansen- USAC- Experienced One-day and Ride Membership 2.0
- Experienced One-day Race license
  - We are cautiously optimistic we’re getting close. This should be ready for the online implementation within the next couple of weeks.
  - Once it’s ready we’ll do some testing to make sure there are no issues
  - Reminder: This is a one-day that is able to be purchased once per person, per year for $25 online.
  - This is only available online so we’re able to enforce the once per person for the year caveat. This is perfect for former members who are non-beginners that want to race and haven’t in a few years or for those who are on the fence about trying racing again.
  - More details to follow via e-mail.
  - The implementation will be similar to beginner one-days
  - Questions?
- Judy Rhyne- CCA- I have a female racer that wants to use this for a race this weekend. Can we let her via paper copy?
- Jeffrey Hansen-USAC- Unfortunately, not at this time. Folks that want to race before it is ready online must purchase an annual.
- Ride Membership 2.0
  - We launched the Ride Membership in September of last year. We had tremendous success with existing members adding it. We haven’t tried too hard to tell new people about it because of our purchase process (long journey of 35 clicks and 5 pages later), but we’re hoping to make that a smoother process with less cart abandonment.
  - We’ll have two purchase paths.
    - There will be an improved purchase path for those new people who want to buy the membership.
      - We will drive more marketing after that’s implemented.
  - This is coming soon and will provide more details once we have it ready.
  - We will focus on bringing on new members that have never affiliated with USAC in the past.
  - We’re adding road side assistance and more benefits while keeping the price at $50

Jon Whiteman- USAC- RaceClean update
- RaceClean logo
  - Thank you for putting our logo on your websites.
  - Now that we’ve announced the new logo, as soon as we get the logos with the additions on it, we will send it out to everyone with instructions. Please have it link back to the RaceClean page.
- Testing
  - There are another 20+ tests scheduled for the RaceClean program
- TUE
  - Last month we tackled the TUE topic
  - We received a ton of feedback and questions
  - We will continue TUE education
- Feedback
  - What feedback are all of you receiving regarding the RaceClean program?
  - What are you hearing from local members?
  - What are the comments in your regions?

Stefanie Larson- USAC- Chuck’s update
- Chuck Hodge is unable to join us today since he’s at Masters Nats as well as sick, so I’ll give a quick update on his behalf.
- Technical Programs Manager
  - USA Cycling hired Justin Evans as our new Technical Programs Manager.
  - He’s a very strong official who works mainly road, track and mountain bike.
  - He will be full time by August and will eventually work out of our Colorado Springs office.
  - Justin will be helping Chuck with his efforts. You may contact Justin at jevans@usacyling.org.
  - Tom Mahoney transitioned to role of National Event Manager.
- Cat. A road class
  - Chuck just finished his pilot Cat. A road class, held in conjunction with the Redlands Cycling Classic. It was very successful, and he will have two more over the next couple of months.
  - Next up are our Elite National Commissaire classes and Motor A classes in Colorado Springs.
  - Chuck is also looking at some new cyclo-cross, mountain bike and track education for the fall.
- Assignment tool
  - As part of our IT refresh, Chuck is looking at a replacement for our current Online Officials Assignment Tool.
  - If any of you have input on what you would like to see for the new tool please feel free to e-mail Chuck your feedback.
- Growing officials
  - Please help us push the one free official’s license for every club.
  - Throughout the country we face the struggle of lack of officials.
  - Any efforts to help advertise to your clubs is greatly appreciated.
  - As Chuck always says, if you can get him bodies that are willing, we will make the process as easy as possible.

Stefanie Larson- USAC- Announcements
- East coast ESC
  - Kristen Uhlemann our Event Service Coordinator for the east coast is moving to our Development Foundation department.
  - Brian Burns, our Membership Services Specialist will be transitioning into Kristen’s role and will be the new ESC for the east coast.
  - You may reach Brian at bburns@usacycling.org.
- Note from National Events department
  - RFP’s for the three USA Cycling National Championships are up on our website.
  - You can go straight to the page by going to www.usacycling.org/bids.
    - 2018-2019 USA Cycling Amateur Road National Championships
    - 2018-2019 USA Cycling Masters Road National Championships
    - 2019-2020 USA Cycling Cyclo-cross National Championships (may be two one-year awards)
  - Bids are due by September 1, 2016.
  - If any of you know of Convention and Visitors Bureaus, Sports Commissions, or venue operators that would be interested in applying, please direct them to the website.
- Q1 rebate
  - Please remember to turn in your outstanding items or I cannot send your Q1 rebate.
    - W-9
    - Proof of Insurance
    - Publish 2015 financials and 990 on websites
- Symposium
  - We finalized our dates to Wednesday, October 26^th – Sunday, October 30^th –followed by sport committee meetings
  - LA portion will be Thursday, October 27^th – Friday October, 28^th
  - We will stagger meetings so if you have multiple roles you don’t have to choose between topics
  - We locked in our room rate at the Marriot at $109 a night.
    - This includes continental breakfast every morning for 2 guests per room.
    - The Marriot also included a complimentary service to and from the airport, but a shuttle reservation must be made by August 30^th
  - USA Cycling will give a $175 stipend for each LA that attends.
  - Stay tuned for more details to follow in an e-mail.
- New logo
  - All of you should have received our new logo via e-mail as well as Derek’s communication for the launch.
  - Please update your websites.
  - This logo roll out will be gradual.
    - Officials do not need to get new clothing. They may wear their existing uniforms.
  - Please follow guidelines we sent out for usage.
- Medals
  - New medals will deliver to everyone no later than June 20^th.
  - Please use your medals with the old logo first, then start to use the new logo medals.

Joan Hanscom- USAC- Marketing brainstorm
- We receive lot of requests here in the office for marketing support for events
  - We help by sending e-mails to our members and they are successful.
- What else can we do?
  - LAs have been doing a great job to generate conversation within their members,
  - What are you doing in your region that is working?
  - Please also share what’s not working.
  - I will open this up to the floor for some discussion.
- Kurt Holzer- SWICA- During the Summit last year we asked for co-branding materials from USAC.
  - Poster form to allow us to co-brand. Where are those templates?
  - These templates are a wide range of things that would be useful to RDs and LAs.
- Joan Hanscom– USAC- We agree with you.
  - This was one of the projects that got tabled since we knew we were redesigning our logo.
  - We will get those materials out quickly now that we officially have the new logo design.
  - We will better communicate our timeline.
  - We have an internal production list.
    - We are working to create a look book so that promoters are able to see the different types of marketing we’ve done for others.
- JD Bilodeau- NEBRA- We started producing stickers and we hired a social media director.
  - We have been duplicating what USAC has been doing with Instagram and Twitter.
  - We are trying to build buzz at events as well as trying to get our LA name out there as much as possible.
- Joan Hanscom – USAC- Instagram and Twitter have a great reach.
  - This is something we’re trying to implement more and more here as well.
- Jan Luke- SCNCA- We just recently purchased a new SCNCA tent and redesigned our logos for our BAR.
  - We are trying to brand SCNCA locally
  - Had a race director give out flyers and seemed to be very successful
  - We hired a photographer to help take pictures.
  - We update our Facebook page with whatever event happened that prior weekend.
- Joan Hanscom – USAC- How much engagement do you all find with your members on social channels?
- Jan Luke- SCNCA- Our engagement increased by 300%.
  - We have active engagement on 4 separate social channels.
- Deb Schiff– NJBA- Social media is great for us.
  - Deb invites anyone who has any social media questions to contact her at ds1121@aol.com
  - NJBA also has a "private" official’s social media page. If anyone would like to take a look she can provide access.
- Joan Hanscom – USAC- I was impressed to see all the activity on your LA page.
  - Your TT community page does well and gets good engagement. I think specialty pages really work.
  - I encourage everyone to check out what NJBA pages have to offer as well as Jan’s SCNCA pages.
  - Please send your ideas by e-mail.
- Stefanie Larson – USAC- Upcoming materials available for LAs
  - We’re working on the following documents
    - Questions to ask your current provider
    - Insurance FAQ explaining the nuances
    - Hired Non-Owned breakdown

Thank you for joining us today.

This Article Updated July 14, 2016 @ 07:48 PM For more information contact: