Chobani, USA Cycling partner ahead of Rio 2016 Olympic Games
Email
Print (April 19, 2016) – USA Cycling and Chobani have partnered ahead of the Rio 2016 Olympic Games for a multi-year deal that will offer athletes and members alike nutritious snack options and recovery solutions with America’s No. 1 Greek Yogurt brand.
“Chobani is a natural fit with our sport,” said USA Cycling CEO Derek Bouchard-Hall. “Greek Yogurt is a wonderful recovery food which many of our athletes consume regularly, and you won’t find a Greek Yogurt better than Chobani. We are delighted to welcome Team Chobani to the USA Cycling family.”
Chobani has been a United States Olympic Committee (USOC) sponsor since 2012. USA Cycling joins USA Gymnastics, USA Track & Field, USA Swimming, USA Wrestling and nine individual athletes on Chobani’s 2016 ‘Team Chobani.’
“There’s something really special for us about this sponsorship," said Peter McGuinness, Chief Marketing and Brand Officer, Chobani. "We love what our Team Chobani athletes stand for both as competitors on the road and as people off the road. Like our athletes, we've always believed that making choices grounded in goodness and integrity pave the way to greatness. Their personal journeys of hard work, perseverance and giving back are a testament to the power of a life filled with goodness and we’re very proud to be part of USA Cycling’s training on their road to Rio.”
A high source of protein, Chobani will support USA Cycling athletes at home and abroad as a method of recovery. Functioning as a part of a meal, snack or an ingredient in cooking, Chobani Greek Yogurt is recommended by U.S. Olympic Committee dietitians, and is also used in recipes by Team USA chefs.
Chobani has a history of sponsoring athletes directly as part of its commitment to supporting athletes who share the brand’s mission to eliminate “bad stuff” from their lives in exchange for goodness and positive choices.
Through its founding food philosophy of using only natural, non-GMO ingredients and never using artificial preservatives, sweeteners or flavors, Chobani has always believed you can only be great if you’re full of goodness.
For product information or to get to know more about Team Chobani, visit chobani.com, or join the conversation using #NOBADSTUFF.
About USA Cycling (USAC)
Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including BMX, cyclo-cross, mountain bike, road and track. As a membership-based organization, USA Cycling comprises 64,000 members; 3,000+ clubs and teams; and 34 local associations. The national governing body sanctions over 2,600 competitive and non-competitive events throughout the U.S. each year and is responsible for the identification, development, and support of American cyclists. To learn more about USA Cycling, visit usacycling.org.
About Chobani
Maker of America's No. 1–selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its plants in New Berlin, N.Y., Twin Falls, Idaho, and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani “Flip”™, Chobani Tots® and Chobani Kids® and Chobani Simply 100® — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST*, with most of its products offering more protein than regular yogurt** Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.
Media Contacts:
Michael Gonda / Chobani / Michael.Gonda@chobani.com / 310-779-6211
Kevin Loughery/ USA Cycling/ kloughery@usacycling.org /719-434-4277
____________________
* According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.
** Chobani® Greek Yogurt, 12g (24%DV) protein per 5.3 oz; regular (nonfat or lowfat) yogurt 6g (12% DV) protein per 5.3oz.
USA Cycling and have teamed up ahead of the Rio 2016 Olympic Games.
“Chobani is a natural fit with our sport,” said USA Cycling CEO Derek Bouchard-Hall. “Greek Yogurt is a wonderful recovery food which many of our athletes consume regularly, and you won’t find a Greek Yogurt better than Chobani. We are delighted to welcome Team Chobani to the USA Cycling family.”
Chobani has been a United States Olympic Committee (USOC) sponsor since 2012. USA Cycling joins USA Gymnastics, USA Track & Field, USA Swimming, USA Wrestling and nine individual athletes on Chobani’s 2016 ‘Team Chobani.’
“There’s something really special for us about this sponsorship," said Peter McGuinness, Chief Marketing and Brand Officer, Chobani. "We love what our Team Chobani athletes stand for both as competitors on the road and as people off the road. Like our athletes, we've always believed that making choices grounded in goodness and integrity pave the way to greatness. Their personal journeys of hard work, perseverance and giving back are a testament to the power of a life filled with goodness and we’re very proud to be part of USA Cycling’s training on their road to Rio.”
A high source of protein, Chobani will support USA Cycling athletes at home and abroad as a method of recovery. Functioning as a part of a meal, snack or an ingredient in cooking, Chobani Greek Yogurt is recommended by U.S. Olympic Committee dietitians, and is also used in recipes by Team USA chefs.
Chobani has a history of sponsoring athletes directly as part of its commitment to supporting athletes who share the brand’s mission to eliminate “bad stuff” from their lives in exchange for goodness and positive choices.
Through its founding food philosophy of using only natural, non-GMO ingredients and never using artificial preservatives, sweeteners or flavors, Chobani has always believed you can only be great if you’re full of goodness.
For product information or to get to know more about Team Chobani, visit chobani.com, or join the conversation using #NOBADSTUFF.
About USA Cycling (USAC)
Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including BMX, cyclo-cross, mountain bike, road and track. As a membership-based organization, USA Cycling comprises 64,000 members; 3,000+ clubs and teams; and 34 local associations. The national governing body sanctions over 2,600 competitive and non-competitive events throughout the U.S. each year and is responsible for the identification, development, and support of American cyclists. To learn more about USA Cycling, visit usacycling.org.
About Chobani
Maker of America's No. 1–selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its plants in New Berlin, N.Y., Twin Falls, Idaho, and South Victoria, Australia. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani “Flip”™, Chobani Tots® and Chobani Kids® and Chobani Simply 100® — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST*, with most of its products offering more protein than regular yogurt** Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.
Media Contacts:
Michael Gonda / Chobani / Michael.Gonda@chobani.com / 310-779-6211
Kevin Loughery/ USA Cycling/ kloughery@usacycling.org /719-434-4277
____________________
* According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.
** Chobani® Greek Yogurt, 12g (24%DV) protein per 5.3 oz; regular (nonfat or lowfat) yogurt 6g (12% DV) protein per 5.3oz.
This Article Updated April 19, 2016 @ 03:41 PM For more information contact:
